The millennial generation wields immense buying power. According to the United States Census Bureau, this group is now the largest living generation. (Sorry, baby boomers.) Millennials, those born between 1982 and 2000, also have significantly different buying habits than previous generations. When shopping for food, millennial often consider the manufacturer’s social responsibility, nutrition as well as convenience. That’s one reason why products made with Malaysian certified sustainable palm oil can be so appealing to this demographic. This premium oil fulfills their needs on many levels.
